Our Story

SHREYA COUTURE was born as a tribute to womanhood and fashion — inspired by Founder Shreya Patel’s deep love for her roots, culture, and the women who wear it with pride.
An aspiring fashion designer based in Auckland, New Zealand, Shreya began curating pieces that celebrated strength, heritage, and individuality.

What started as her personal journey soon became a shared purpose, lovingly nurtured alongside her husband and co-founder, Pratik Patel — whose steady support and belief helped shape that dream into something real.
Both Shreya and Pratik have been deeply inspired by the women in their lives — their mothers, sisters, and grandmothers — whose grace, resilience, and beauty continue to guide their vision.

Together, they built SHREYA COUTURE not just as a brand, but as a heartfelt celebration of the women who raise us, stand with us, and light the way forward — all with a spirit rooted in Culture, Care & Grace.

Our Philosophy

At SHREYA COUTURE, we believe that jewelry is not just an accessory — it’s a reflection of identity, beauty, and empowerment.
We honour timeless craftsmanship, authenticity, and the art of finding elegance in every detail.
Each piece is curated with care to celebrate the spirit of every woman — her story, her style, and her strength.

How We Hand-Pick for You

Every collection we offer is carefully curated through a thoughtful and personal process.
We research, observe, and listen — drawing inspiration from the women in our families, communities, and society.
Each piece is personally selected to carry the beauty, craftsmanship, and soul worthy of the women we serve.

Our Vision for the Future

Our vision is to empower women across our society — helping them elevate their everyday lives and embrace the best version of themselves.
Through timeless pieces and heartfelt craftsmanship, we aim to create a community where every woman feels seen, celebrated, and truly radiant.